I am tempted to write about the most important human feature that guide us whether we like it or not. Emotions turn us do things, make us crave, want, desire, act in a way that makes difference in the world that it cannot be ignored. Doesn’t advertising, movies, music, food, our existence in the world make an emotion, make us emotional or indifferent. How does the indifference happen must be some kind of overload of glitter having made an impact and stuff that has been keeping pouring over us in a speed that makes us reject. Still there is no end to what glitters is gold ideology. It is as if we exist to feel and want not to think and consider, at least if one follows entertainment and how it builds meanings as layers and behind those shells there may not be a pretty picture nor a happy story (but we all know this, we just like to kid ourselves and like to see someone fall) images that the viewer might want to attach to oneself also to be somehow better than what one is. Togetherness, similarity, attachment and belonging, our need to be accepted and wanted is exploited as any human weakness and we somehow like it because we are weak in our constant yearning. Why else would the industry be there to greet us with bright colors and something to buy so much so that we choke. How much our decision-making is due to emotions to me seems to be quite a lot. We think we know when we don’t know but we must act like we know because a connoisseur is respected especially if one can present a bag of shit well and sell it. We trust the first impression and the sight in front of us telling the whole story which is not the way to get to know anything as any grown-up knows deep inside but what can we do when we like quick answers and trust salesmen and our true buddies.