What does something that does not have an odor smell like? There is a need to smell, but there is no smell. There are things that do not send a message of smelling like anything like that ad below I mentioned. It is to build an identity, a character and nature to rely on to live in contemporary work environment that admirers winners, celebrities and ultimate success which is narrowly defined capitalist dream. It for me does not have a smell. It is superficial about how things look instead of what they really are. A costume is to hide oneself, to camouflage and fit in but as perfected as much as possible.