Fear of the dark: built environment creating dimensions.

12.1 What does glow smell like? Messages via material.
12.2 How to understand harmony?
12.3 Conservatism has positive sides to it. (for some)
12.4 Desire is destroyed.

 

12.1 What does glow smell like? Messages via material.
Colourless see-through with plastics, a stylish bump into new material, new Materia, a reality of new (don’t know how new the reality is it just looks or is said to be something novel and original), concrete, grass, steel and glass in repeat, shapes, not that creative but repetitive, cheap and dull. Especially interesting is how much money is spend into this original and lookalike newness and the cheapness of these constructions which get revealed as it all is imitation. How much we embrace the new is how much we absolutely think it is progress, something better than before, or we just feel excited and hypnotised by this different new world. My question is what is the progress we are making and thinking and how is it progress, what changes, what is made better? In size efficiency and see-through are conquering strategies with material and wealth, the illusion of having as we are all in debt, seeing movement, action and people doing and making all the time: they are busy having it all, having the it, availability, mood, visibility, space, opportunity, participation, style, breath, health, cleanliness and air. Everything is harnessed to this monolith serving something grand, safety, economy, strict efficiency and something which is behind the corner. Doors here and there, which you cannot see are there as they are made of glass and signify relief of hope and cleanliness as there is no touching: you may not find what you are looking for unless you know how the system works. Where is the handle, how does the door spot me or why doesn’t the door spot me? They open when you approach, it is called intelligent design, knowing is all, trusting, you feel stupid if you don’t and it is told to you as well. Know the movement, sensitive, observant, stylish again, swift and quick, self-evidently functioning without you having to do anything much but be in the right place. It is easy, easiness, efficiency and control made fashionable.

Style is something we know is style. Imitating accessibility with invisibility and strict standards/qualifications of class, reality, false or not, meta place of a powerful mind and minimalist simplicity is discipline. Our obsession on size and style is symptomatic, thinking huge is the only good worth having as it can be seen from afar (like a beacon). You must be excited and say it, happy and in awe, why wouldn’t you, you will be seen? Believing that largeness and visibility are self­-evidently significant, beautiful and essential in making of someone, something and an addition to fortune. Protective surfaces, glass and steel glow forcefully reaching out, reaching for us to think the same, we are the same and high is something good. Shining obsession with costly cheapness, pompous and polished shine like makeup and perfume, showing worthwhile things or at least the fantasy of a garden where everything is possible. It is a bargain. To raise attention by taking over space with I love you’s, we care about you, we are here for you, we admire you (smiling), see high reaching towers with shapes of Beyoncé, wouldn’t you want that (be inside Beyoncé, stand beside her?

Spaces are us, minds are spaces to invade and cause massive appetite like cleaning substances explosive mediums to keep monuments for consumerism spotless and smelling clean. Maybe I’m mistaking the glow and what it is worth but probably not, a desirable something to where heads turn and spin, attention gets focused on and we find a state of fun and forgetfulness: it is her. It is the lights in the night after rain that make divinity, spotlights, car lights, neons and ads seduce us as it is romantic. There is grace there in the air which entertainment and images of all kinds worship. What would glow of something be without actual essence there somewhere, dreamed inner and outer bodies of light that float towards something better even for a moment, a body to shine fully and be seen, be full of desire, love and still being an image, out of reach. It is difficult to define or bring into light the body of capitalist exploitation when it is good for you: where does the exploitation happen and what is it? A luring devise, a fortune, perfume of chance to make us hungry all the time, us to be better than others when perfume is chosen well and is expensive.

Effortlessly sliding in beauty, in emotions and wanting to be like her in the ad, wanting her to be an ad, us entering her. Breathing and smelling her, sniffing in mutual understanding of what is good, what is desirable, eatable, drinkable, enjoyable and all the good she wants for you through her being the way you like. Good will be brought to us, good and love, the ease of good without much effort. Seductive effortlessness and fun being the good: you like her, you are also good. A promise that will become us, from us, if done as we are asked silently demanded humanity practiced in noise of information, us encouraged to be brave and fierce like models of our lives. How could we see more in between the lines since we are living in terror? We live in stimuli of horrible waste and we like it, what is that all about other than escapism and class system where the amount of money and visibility are all that matter. Dreams are manufactured, alternatives become few as we are monitored to like and think exactly the correct way: think this is good for you. It is the silenced ones, marginalised and demonised that is us. Those who say what they think do as they are told or they are out. It is very much a chance to get lost. Personality may be against the mainstream desires and what is thought you should be. Dangerous jump of making a difference is separation and making a difference is to be outside and loud, the state of speaking out is risking a lot. Why we do what we do and we cannot stop talking about

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ourselves, our surface, our skin, why we are as we are in our vanity. Never stop questioning because, I’m not sure I get it, our condition which is in constant state of lost. Acceptance of massacres in silence is a rule. What is not seen is not there. I know it is confusing, but we are not able to stop eating, to give a break, stop and go hungry, change the way we are because we are scared to stop. Fear of losing is great. I, that has been made, made exactly the kind of model of me my culture needs like for example a garage.

One exactly the colour of yellowish beige, shape of a container, in that exact spot next to the woods in front of a complex housing in suburb. It is there for decades in its beige chosen strangeness and banality, boxlike storage. No other function, not even an aesthetic effort to please the eye, what is the meaning of beauty for a person anywhere than think about desire and preserve beauty. Building beautiful is to pay attention to every detail, to define beauty is to become sensitive, vulnerable and open to ideas. To look beautiful can be different from to be beautiful, not just a garage. There is no other beauty in a container than what it is used for. Who cares about what a garage looks like? How do we become to care about our environment? After we don’t have it? We live in dictatorship of cars, of commodities, of obsessions, of possessions, of capitalism and preserving our ideals which these things have given us. Everything we see has meaning and value. It is not meaningless to do anything solid, how much meaning is in the immaterial. We build for cars to keep them safe and running, us moving. Somehow garage is a good metaphor for our existing culture and how we live. We consume and discard content which still are just mere wrappings and packages themselves. We prize the surface and protect it. Value is placed in a shape of bought strategy of maintaining certain artificial functions to keep up living in modern society. Our needs are objectified maybe not to please ourselves, nor for our delight, but the eye and jealousy for the other in a manner of gaze: look what I have got. If it, what is being built, is not for our aesthetic delight, it is not for us to enjoy environment with our eyes, it is for mere storage use. Delight is in possessing, in having and using power this way, building. Why is it so, why such brutality, is brutality being recognized, is it being valued? Definitely. Benefitting from constructing via values like functionality, effectiveness and necessity. Nothing extra but a lot of junk and grey. Beauty is a cost and then again expensive, something special extra. Still we look for beauty and that is a good place to make money when beauty is scarce. We face the question what is beautiful and how necessary it is for our well-being, can we afford it?

To avoid the mass flow of concepts we may not understand, opinions we do not like. It is better to discard distraction of variety. But whose ideas we follow and who do we aim to please to survive? It is better to choose neutrality in form and color for some reason. It is better to think only one reason why a building is being built. To build for given reasons and needs, and to fulfil

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these specific reasons and needs, priorities. Priorities are functional, we are sticking to them. Our missions are missions of accuracy, efficiency and obvious lacks that must be removed are those which are costly, which we can do without. In this case it is a plain garage on a parking lot which is needed for our residents. Means are cheap, easy as possible, serving to the needed cause and budget. Patterns, colors, structural surfaces, in what ways can bricks be placed, imagination, is it too much to ask? Sadly, all buildings are not architecture. Art of building has experienced inflation. We need to do things fast and inexpensively. It is a constant recession and scare. Many buildings and sites seem to play the part of containers which we go through and walk in long corridors. It is a fact that one aspect of building is being forgotten, that the house is there for decades and maybe centuries for us to see and use. A building has its impact on people not just as a protecting, sheltering place, but we look at it, pass it, think about it consciously or unconsciously. It has its effect on the minds of people as a view, as landscaping, as part of the city. Instead of wondering why or lamenting the state of construction business I can make an effort to comprehend this day and reasons for doing anything anymore; profit and function combined? Why do we do contemporary world the way we do it? For joy, for love of doing, for money, honour of doing or because we are here we make and create, practicing makers. We are able and it is our benefit to be active and innovative, so what is stopping us?

12.2 How to understand harmony?

A discipline, order, rule, compulsory symmetry, melody, flow, soothing for the eye, linear, dynamic, what is it? How does harmony organise itself or is it organised and what does it mean? Is harmony natural and vital and what is disharmony? Is it balance, the golden cut? What pleases our eye is learned. Is it good fortune and luck to be able to live harmoniously in harmony? Good things happening smoothly for us falling on our laps and on tops of our heads like clouds, mist or snowfall in a still dark night with dim lampposts showing yellow/white light. It is romantic, picturesque. There are things opposite to each other, one is harsh disturbance and the other is the deep calm of passivity. Do we need both to get harmony? Harmonious is a musical term, a melody has harmony, a tune to hum and to stick with. To understand harmony of mind is to look close to mysticism and spirituality, do we have those things now? We seek harmony from something beyond ourselves and from complexity. We as human beings are not harmonious beings so we must seek it. Our quality is of conflict, at constant conflict with ourselves and with each other. In our human relations we desire harmony, which could be called the effort of finding happiness and joy in living. Doesn’t everybody go through the search of finding inner peace and spiritual meaning of/for life, which could be peace with oneself/God, respect for life, being respected, discovering divinity within and beyond the physical world. If one does

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not believe in God, what does one look for other than being one or do those who have faith think they are the Gods as God is on their side? Has the looking for eternal relief ended in that case since there is no eternal, nor infinite, only what we see and it must be bigger and we must go further, just as big and far as it can get. What happens to harmony in megalomania?

Fear of the dark, whiteness driven world moving like a solid block, like constant non-­ denying blackness, denying darkness and shades around and in. It is common and united agreement to stay still in white, sudden touch can be allowed, but not to draw on nor in but sliding on surfaces. It is a curious world of forbidding, bans and ignorance put together on a seemingly narrow path. In a world for eyes only, what pleases the eyes is very culturally bound. We aim to please, aim not to irritate, not to cause conflict, quarrel or a thought of difference or miscalculation. Puzzling is the absolute correctness required. Minimalism can be beautiful in its undressed way, but still we cannot look at nudity or the very issues of what is wrong. Sanctity of white walls is among us, purity is demanded, unity of thought, uniformity, monotonous design patterns or lack of patterns all together. We are machining our daily routines over and over again. Machines are growing to be part of our consciousness, our body parts, and continuations to what we can do to do better or differently or at least imagine that we can. Is the image we make of ourselves false, do we lie to each other and ourselves because we may be living a fantasy and reality is too dark to see and accept? Or do we reach for something that cannot be reached as a mass?

They do things differently than we do, machines, robots, computers, as we tell them to do, ordering them, at least we think we do. We are in the position of masters; machines are tools, though it slightly looks oddly alarming and we are the tools. Computing the errands, bureaucracy, wars, it is helpful to robotise. Help is really what we need. Something designed with a computer looks different from something designed drawn by hand. Is that what machines do, help us? Is it leisure time we get, time to spend? Partly, partly they make people useless meaning people should invent something else to do in their lives than work in a factory. It is tough for many the constant inventing, inventing of oneself and to live without a map. To mould oneself as society changes faster than people do. Machines continue a ready thought completing it over and over. It is still people thinking or refusing to think? Difficulty of thinking is obvious. Until they, machines, think for us, till that point; let machines do the deeds that you don’t want to or cannot, or we could live without it, the relief, help there and status of having quickly, and things will not get difficult. Energy, electricity, force, horse power, engines, oil, plusses and minuses are constant problems. Different is better term here and so is quick, mass production, we, mass of people what could this all be called. Be able to accomplish more in less time is our mission, the cheaper the better. To be looking for accomplishments, profit and work which is a big part of human life;

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attraction and repulsion in one. There is nothing to be done than watch the change happen, be part of it, disaster in back of a mind. I’m thinking about disaster of surface, disaster of shell, what kind of meaning does the shell covering and called modern has for us, it represents our modern forms, cubes which we have and how much emphasis do we place on surfaces is an obsession.

Tension between wastelands and the asphalt world, backsides of garages, behinds of warehouses, behinds and front sides of things, those places that are left behind, left untended, forgotten as ugly and worthless. To look behind and find weeds growing to their ultimate height in cool untidy shadows. To wander around, pass by. Who are those who go there? Do the the graffiti, write Dr. Dre and 2pac on corrugated iron wall of a garage. Who chose that material on the garage wall that I look at every day. Anonymity all around, who did this and why. How decisions get made? It is for the most of us, the budget and lack. How are we made to believe it is good other than we must?

Imitating harmonious state of mind, some kind of ease and comfort. Clarity, clear view to lightness. Lightness as white, light, day, sun, morning, growing, flourishing. Is this a bourgeois dream? Elimination of misery, poverty, gloominess, boredom and fear of death? Quite opposite seems to be happening. Effectively and actively constantly doing something to remove things that are defined as trash, odd and disturbing. Disturbing element, a message sprayed on the wall. Those who think are alive and kicking. Use of colour is interesting to observe from the point of wanting to fade the noise of distractions, meaning not using colours and shapes is to bring variety nor finding complexity. Noises are the obscurities, enigmatic, scary dark places and people. White paint takes the scare away, clearing up the view. Telling there is no bacteria, doubt or contagious diseases, cleanness is a sign of people tending the area, knowing of values, the valuable good and keeping up stability. I insist we have gone too far reflecting our deepest fears in making society look like homogenous one block. And I insist it is fear. Fear of the unknown, fear of falling down, fear of losing and being worse than, we are full of fears made by economy and competition. It is going to be bad times again. The more we have the more afraid we become, the more we need to protect with surveillance cameras, guards and fences. Whiteness of walls are one symptom of this fear (but some of us like white walls). Fear of dirt, fear of you. Defining dirt and admitting to fear, it is not only actual shit on the floor, it is you. There are people who are dirty and smelly, ways of doing are unclean, ways to talk, draw, photograph, dress, it is a long list of manifesting fear of the unknown and human, monitoring is telling. Fear of non­white, shadows, crime, chaos and black. When will we actually be afraid of ourselves? Clearly constantly. I have become to wonder the colourlessness, the status of white, it is not a colour but almost nothing. Then what is it, a background or light? Acceptance of white, approving and liking it is a norm.

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Probably white is helpful in easing the mind? In Finland white paint is more or less a rule. ‘New’ fashion are grey and black surfaces on outside of buildings. It is maybe easy to accept as are grey, black, white and red cars sometimes even blue. Then there is the double colouring where half of the wall is brown, blue, pink, yellowish tone (bleak) and other half is white-ish or fading kind of tone (dim, light). It is a very much used effect in corridors, hospital walls and office walls, the double colouring. In the world of offices and institutions restrictions and rules apply a harsh visible world. They are places that are compulsory and in which we do not like to spend time, we manufacture. We visit and leave. It is not like we should get amused while living in gray and white. Banality is the aim and means to keep order, away from enjoyment. Mediocrity analysed to the bits and looking like it is analyzed. Maybe what we see around is a result of deep thought.

But yes, white has been driving me insane lately. Is it a reminder of purity and hospitals, of forever healthy and infinite? This is what it will be like so better be nice. Eternal life, safety and beautiful imaginary gardens are allowed in your dreams; what is white for than to make space (make peace, repeatedly as we are at constant war where our space is shrunken). Spacious interior giving spacious thoughts or hope or faith or some honey. Meanings of white in different cultures vary from sorrow to joy to purity, love and virginity. It has lots to do with eternity and infinity, vanishing, fading and becoming, seeing with eyes closed, uniform clothing for hospital staff, professional white signals authority, knowledgeably, science, standing on the side of the good, of the saving forces, humanism uplifted and grace upon you. White stands for the given promise to cure and save lives. White is meant not to harass, it is meant to calm down, soothe and pacify. Does it give place for imagination as a wall or does it just make us dull as the wall is untouchable? An empty wall asking for a picture. Potential there in places unused, unoccupied, why are they there.

12.3 Conservatism has positive sides to it. (for some)

Green areas as signs of good maintenance, signs of space, letting nature get into our habitation, but not get us. Green as grass, green as green, lawn, greenery, place for cooling down, sporting, playing, sitting, relaxing, all good things that a busy person can dream about, but maybe not actively do unless greenery is backyard, not for instance on a lawn located near the mall, on premises of a shopping center, or lay down on a yard of an office building or where ever public spaces have grass areas with trees as decorations around parking spaces and pavement, asphalt and traffic signs. Green grass strips giving joyous and refreshing sights. It is their function in public space, to be secure open views and signs of caring efficiency. They are not to be disturbed by sitting, driving, walking, walking the dog, standing or

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sleeping. Lawns have bizarre peace of do not touch, like a stop sign above. Lawns are protected by appropriation, rules and how to move in a city. It a cheap way to make contemporary city efficient looking, which would not be so colourful otherwise, blank in its concrete scenery more livable and tolerable. To avoid costs and disturbance it seems to be interests of a city that no one inhabits lawns: you would look weird. I stay puzzled by them. Rhythm and pace of our city is bound to moving, growing and seeking anonymity. The moving by cars and consuming, no one staying put very long, it would raise suspicions. Benches are almost gone out of the urban environment. At the moment they are heavy and clumsily designed, uninviting to sleep on, spend time and to sit. Partly modernism can be accused, partly industrialization is the villain and in part vandalism, but do historical beautiful city furniture get violated?

Repetition and absolute of clean are part of the legacy of modernism. Lack of tone, strict sensibility and specific order for beauty. There is beauty in ugliness and messiness, but it is different. It is an ideology of similarity, simplicity, purity of form and functionality, absolute: city is a factory. Partly and largely the politics of construction business have made it and municipal politics in their demand for efficiency and luring constructors. Greedy economy can be accused. What about consumers? What is their part? What is their crime? Urban planning has been made a profitable business. Construction companies have much to say and a lot of power in terms of building the cities and designing them. Finland is a good example of this template politics. How urban planning has been made into patterns that repeat from city to another. Variation isn’t that popular as long as it looks profitable and lures certain kind of people to buy apartments and spend their money. Clean, quiet and safe suburb is a positive and good to have. (Just what do you mean?) But what is it with these choices of broken? Are there reasons to dig deeper into color? Such choices that they won’t irritate nor cause any kind of thought against or for or about anything all together. Posing harmony kind of thing. (I’m not quite sure I understand.) Whiteness, sculpture like but cheap and tacky. Do you notice it, the cheapness and cheating? Simplicity of control and in a funny way very complex manipulation, the anonymity of the controller who is everywhere. Is it safe enough to say this aloud? No. People get punished for less. Safety is very much the issue that we are lacking, obviously. The amount of surveillance is huge. The more we want it badly, the more we are scared. What is to be scared? We do not know who to blame exactly. We can say it is the money men, banks, large corporations, bad decision-making by politicians. How many of us are willing to change themselves for the good of everybody else? Looking for peace of mind without imagination or piece of mind given when needed. Rest without anything to be afraid of, emptiness

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inside, void of emotion, afraid of feelings, of showing the state of things. Why do we want so much space and why is it elitist? Is spacious more comfortable or is it just more? Owning space with quasi peace and harmony in between with nothing. To have much and nothing. Mostly it is in between people, the distance, in a world that has so many ways to get connected. Harmony and peace stamped on modern materials. Why such need for distance and loath? Irritation removed, messiness, what is being removed are signs of living, an act and happening which require participation, risk taking and an open mind. There is something very destructive in a way we build and, in the way,  we live is obvious. It is a make-believe act. It does not want communication nor contact. It isolates, diminishes and pushes away. Art is there as mere decoration, but mostly non­existent. Destruction of historical buildings has been happening for a long time, as anything worthwhile is being destroyed.

12.4 Desire is destroyed.

We build for our bodies, we build our bodies, buildings are to be our bodies. Mind is the most important thing as creating mastermind. Size of sites reflect it. What is the mind of the receiver there for. Mind of the receiver is consuming, active but passive, passerby, powerless acceptor or so it seems. Would it be in general average statistics put in real life, settle to what comes easily. Statistics can be quite curvy, far from every day. As person who does the statistics is seen like the librarian, quiet grey and boring office mouse, the observer and executer. Contrast in this picture is amusing and likeable stereotype. Someone exploring life from afar and making it a chart, so we all can see what is going on. It is also interesting how such people called mice are looked at. How their lives are less, because they do routine work, they stay still to accomplish their tasks, sit still, enjoy the still and the noise is far away to be examined. There are people who work a lot to get mediocrity life, which is the belongings with children and pets. It can be a very comfortable choice, if that what it is, a choice. It also is a perfect goal and meaning for life, a settlement and a trophy. Position and place from which to gaze those who don’t have the same. Ease and simplicity in repetition, we know the threats, ultimatums and punishments, falling down is a huge threat.

Bricks, brick walls, piles of bricks aside the road promising forthcoming work. As I have compared brick walls built over a hundred years ago to those made this day, the difference is astonishingly sizeable, reflecting the new manner of manufacturing: all brick look similar. We now have the element of a building strategy. It has made constructing fast and highly machined duty. The differences between times strike

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and hit. Differences between what is on the surface, how techniques of manufacturing show, how wealth shows, health, strength, thinking, values and endurance of people, structuring of society and houses made vs. hand-made. It was self-evident to pay attention to detailed work before, it was praised to detail, which slowness of constructing and skill of doing made possible, will and ability to build in a decorative variable way for example how bricks have been laid in more ways than one. Now we do not have the money nor time. Contrast is horrid and puzzling and the common statement of not having time nor money is even more strange. People in general had less of both hundred years ago. Were people less afraid or did they have more appreciation of life in general and how actions effect life. It is a different time with different values and we are in a hurry. The way we build tells that story. Tale of no time, things being done in very little time with massive volume. People are treated the same way as massive volume moving cash, a mass after a mass. We are units of bringing in and taking. To give is an effort. But still in the name of good we cherish the religion of good which is not without cost. We yearn the cream to be poured over us.

Urban city planning made to serve purposes of consuming, wiping unwanted people out of sight, unwanted buildings from way of progress, undesired landscapes out of the way. People that have time to hang around are not tolerated in city centres unless they have money to spend, centres are built for businesses, customers and their cars. Active, growing and thriving city keeps public places intact, evolving, designed and clean. Landscape in which cutting grass, blowing leaves, applying sand and removing it with heavy machinery are basic methods of work and is done with great care. Society is a psychological construction of players psychologised by planners who in the end are politicians and corporal forces. Officers of municipals, corporations and state whose job is to plan our environment in terms of law, jobs and profit. Shops, roads, housing, schools, places of work are all planned to serve a certain cause. How things are planned and done is due to legislation and interests. Firstly, politicians are those who set the rules of what can be planned and how things can be planned. Safety and regulations dictate much in Finland. Our lives are designed from outside and above more than we like to admit or care to give a thought altogether. Idea of calculated industrial city life, ready-made planned life is a rule and an oddity since we think we are free and masters of our lives. In factories people are nothing but captives, a product society. This is much where conservatism inhabits, our need to plan our and other people’s lives to have financial security and balance. It seems to be not only legislators’ business but anyone can take part of being a moral guide and a preacher. Society needs to be in balance and running. For us Scandinavians that is a rule. It is much due to protestant upbringing and heritage which has truly also brought stability and wealth. We

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are still under threat of being punished, under hard-working obedience-oriented rule. It is comforting for traditions to continue organize society, leaning on to notion that it has always been so and to have it otherwise than traditionally organized straight family model is completely out-of-order. It is clear for those who like to live by patriarchal religious rules even not practicing religion but out of habit believing, leaning on religion and God’s word knowing meaning of anyone. Core issue is to settle and keep security a nonstop state of things, desire for the unchangeable is strong.

Society is set according to working, parenting, according to family as a basic unit in terms of which we must function. Problems begin when those rules don’t happen/work or cannot be altered and new generations start wanting rules of their own. It is important for society to avoid problems by saying we do not have problems, they are minor issue and give sanctions. Ways to take care of issues that are considered as problems is curious. How does a person become herself/himself in a society of strict codes of living? To do things that are forbidden and hide with them, or to do what you like and face consequences and punishments as an artist must for example. Is being yourself to be able to do what you wish, be what you are? Aren’t I and self connected in doing and making from individual desire, which all should do. I become me when I am active, because making makes me evolve as a person. Who is this experimenting person to society? In this sense it is horrifying to think that women are restricted from doing and being active creative persons. Women are restricted from evolving globally. I am also product of my society where I am what I do, a making, accomplishing person. Those who do not work what are they, why are they labelled as something less and is art work? Making which does not directly create money is considered not important and not work. Money makes value, work labels us, we are what we make and how we earn. To be important is to label, to have a say, what is that for a position? There are examples of where women are under strict religious order (it looks to me the most of the world is under such order). Women are monitored, capsuled and punished if not doing as they are commanded to do. I do not speak of one particular religion. It seems to be characteristics of all religions to have power over women, of what they are capable of. Women are under command whether it is faith or capitalism. Why is it that women need to be under authority of men and other women? It is hilarious to even have to ask. It is a joke, the authority and desire for power over. It is a joke to want power for the sake of having power. Female body is a strictly regulated possession, it is under conscious and cruel use of power. We monitor consciously and unconsciously bodies of ours and others to fit in. It is obsessive and means are never enough. This is an everyday topic, topic of attraction

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and what kind of options we have and are given? Why are appearance and monitoring people anywhere so important to our social order? Basic questions for Feminists (as it should be for anybody) and demand of the feminist movement for women to be able to be and do, be free from authorities of patriarchy, free from the all-seeing judging eye, which has to be pleased: what is the part of our individual mind and consciousness in moulding us and what is the part of society in moulding us? Society clearly has demands under which we are falling. And what does rebellion got to do with moulding us and society we live in? Who dares will be attacked. How can such order we live in be rebelled against effectively? What kind of forms of rebellion are allowed? Is that the right question as rebellion is against conformity and the ruling system? Old ways may not be as effective. To allow rebellion to happen and how far rebellion is ready to go in terms of taking what belongs to people and what are people about, what do they want to be and have. How do people define themselves, what is theirs and their role as persons in between consuming empires where we aspire to be stars and live comfortably? How do people reflect themselves within the society they live and what are their lives supposed to be like? What are lives supposed to be is a strange question altogether, but it is somehow obvious there are assumptions that stick like glue and which are given by media, assumptions of us. Rebellion is to test how much one is able to question society’s demands and limitations. Why does society demand anything of us, it is people who do the ultimate demanding? We eventually decide what happens to us and in this world. It is an essential thing to understand.

CTRL

The issues that are being controlled firstly are sex, appearance, body image, opportunities, wealth and creative mind. Enjoyment and lust defined and had but put to shame. This goes especially for women. Feminine is essentially a threat. She is vulgar, she looks like a whore with makeup and a dress. Her sexuality and expressing it threaten the order of straight world, traditions paradoxically, religion and state. We live to enjoy products and services (paradoxically), to feel good inside a frame. We have to work in order to embrace ourselves as tools, our achievements and as members of a society, society is to provide entertainment for us, it is a way to take care of us and keep us distracted. Make us feel part of. We live to have fun, to be entertained, but we must see the effort to afford the entertainment, we must know it is not for free, enjoyment of life. It has to be earned. To be allowed to form ourselves, evolve and form our daily functions and selves, deeds, identities, form them as they may be ‘not fitting’, society will be formed as a byproduct to be our image. We live in controlling society, society controls us to become of certain kind and we control each other, favour people who are similar to us, please us, we make society a controlling device and ourselves control freaks.

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All you need, all you want. Celebrity operates surgery of souls.

1.Heart of a superstar. A dream, an obsession, what is the impact, what is the thing wanted. Introduction to sex-filled culture that is not able to shake sexism off.
2.How can a woman be powerful: Her figure, waves of her.
3.Marketing her forcefully, emancipation to have it all. Personal problematic of womanhood, race, size, voice, body parts, attitudes towards feminine and intellect. Diversity there, what kind of voices do we hear and what is silenced?

1.Heart of a superstar. A dream, what is the impact. Introduction to sex-filled culture that is not able to shake sexism off.

A popular more than agreeable person called a star when she is in the spotlight is something to idolize, envy, look up to and imitate. To be looked at is a curious place. What are we looking at? What is in the person we see first? How our conceptions and biases work and get formed via celebrity culture which highlights talent which sometimes seems a bit thin. Is it a persona or an image what is wanted a person to be and what is the self we like to emphasize but to my understanding do not fully accept or comprehend? What is the mystery here or is the issue that there is no mystery? A place of high expectations and to die for. Womanhood is like a corridor where goals are set according to how much adoring and sex appeal one is able to achieve. This feminine mind is a tunnel where prize is the perfect life defined by images, so tunnel vision is not only a male characteristic. To want that image given on you, to be you as it is something professional and authentic-like, seems to be within reach when your body is shaped into ideal form with all means possible, making a woman a package who still pleases those who watch her, pleases herself because she is liked after what she has done to herself and that there are people watching her as nothing is wrong which is pleasing to her, everything is right. No mystery here, how do we prove the pointlessness of all this torture and culture of pleasing the eye which is sanitizing the female? Only thing mysterious is how addictive and thorough sold ‘perfection’ is as it is seen as an individual choice, which it of course is, creating persona that is interesting and truly amiable but dislikes herself. Sanitizing women is about getting rid off ugliness on women’s bodies which is hair, fat, colour, asymmetry to find harmonious body. The whole process is anything but harmonious, it is a battlefield which does not lead to harmony or symmetry it just looks that way. For human mind to find harmony in variety and the thought that flaws we see are part of harmony is difficult to accept. We want to demolish visible flaws which we think are ugly. The very idea of how aesthetics of the contemporary people gets made is disturbing or when do we begin to control ourselves and look for fitting in and why we think we should?

It is voluntarily to want the place of an object as it is lucrative to be one, to be a desirable product but human, vendible living machine, cash apparatus whose income is one cause and effect, money followed, listened to and listed. One after another constantly appearing to keep the entertainment industry happy, happiness being the ultimate goal which both happiness and unhappiness and how did it get that way is the interest of the media. For instance how unhappiness/life comes across successful people and how we like to know all about it. Does our curiosity reach further than voyeurism and poking, does this result self-reflection or just posing a mouth to feed as we are curious for a reason and this is entertainment. My interest lies in the desire, what brings us joy in the visual and what kind of visual are we creating which is the joyful or otherwise something we like so much? Also, it is interesting how we judge people according to their gender and what gets revealed of them who judge and of those who are judged, it is the thought that someone under evaluation and judging is weak, vulnerable yes, but weak very possibly not. It takes a lot of strength to want to be judged, or even unwillingly endure judging from day-to-day.

How men are manly and women are feminine in this picture, how they make theatre of their gender and media presence or desiring that spotlight. What makes a stupid cunt is only to follow instructions. A victorious businessman or woman who can be accomplishing and making a fortune, being a mastermind of his, her plan, has also been following  instructions to culture and has exploited them to his or her benefit, this is what is admirable in celebrity culture for many. How does this exploiting happen? Celebrity still has something of his or her own left which is their power. The stereotypes are there to abuse as media is more conservative than it should be, change there is also quite deliberately slow. Do gender roles and stereotypes wear off as women have to behave like men to achieve the gold medal pedestal? Can we rise above of what we see gender is and think it through to be more flexible and imaginative? To want to see the same over and over again is something happening, change is there in a way and something we might eventually get rid of is the narrowing of human tightly and neatly. Or is this the very issue the simplifying of us which we like, a hero but still an everyday person, unproblematic with opportunities? Women who do not play according to the script and assumptions in real life or within celebrity culture are categorized crazy, unmarketable, the word mental is often in use, stupid, weird, difficult bitches who deserve their ill-treatment. But to see difference an opportunity is the it thing.

Of course, ill-treatment comes for all, it is seen a possibility to abuse someone who is stepping outside the box doing out of the norm thing, a weakness or illness to exclude. Being gay or being caught with a prostitute are delicious topics as they still pose something to hide, be ashamed of and be secretive about. What is prostitution in comparison to entertainment industry as it is one wonders. It is very much about sex and selling it.

To understand the scope and meaning of sex in our culture is to live as a woman. It knocks out the easily thought suggestions of rapid change. The thinking or not thinking, calculating and manipulating behind there is felt and what is not lived because of unwritten rules women must follow in fear of punishment. Change is not celebrated or variety, open-mindedness can be found less and less and art for example scandalizes sex although naked body is its number one topic and sexism is very much alive, denying it does not remove the problem. How important sex is to us and what it stands for reveals itself in how obsessed and flammable the topic is and how hypocritical and blinded our thinking can be. For example, YouTube has a ban policy against nudity and sexual content but obviously this does not apply to music videos. A force in our culture which we must face and feel is the denial of pleasure and on the other hand indulgence as much as is possible and afforded. How do we do the facing of our urges, acts, pleasure-seeking, right and wrong and what do our desires mean for us and make us do create a whole cultural backbone or book of codes to know. What is the moral guide and authority there, what is our own knowing of sex and sexuality, our attitudes towards this undeniable thing in us, what about it must be respected, restricted, understood and what do we fear about it. Fear is to be exposed and violated, humiliated and abandoned, left without, ignored, hurt. Into what do we grow knowingly and unknowingly as it seems there are patterns that repeat as one is born female one is born into assumptions which are extremely difficult to alter and fight against. Having tried answers found do make one go bonkers as assumptions are as stupid as they can get. To go with the flow is a safe bet, maybe, but is it the right one, definitely not. To go far gets interesting meanings for women, how far can women go and what are the goals for women, why are women any different from men in regard to capabilities and interests?

Woman or girl walks down the street, she is looked at in a certain way. Why can’t you be happy about how you are wanted, is the question asked. I bury my face in to my hands and I can’t believe this is happening. Woman and her role is vitally important in understanding humans, the violence she faces because of her gender, because of this violence and constant knowing of that she is a target woman should be happy. My definition of happiness is different. Everything on her is a message, she is a moving message. How these messages are read and what does a miniskirt mean makes living as a woman complicated. It can mean that man can put his hand in between your legs and think you must like it because he likes it. Having your hair open can mean you are in a good mood and enjoying your blessed freedom. Sex is violence and aggression, it is to take over and own, define to death. To be vulnerable is to get hurt and grow sick of all this. System justifies men to be the wanting part by which women are seen as servants. Sexism in Finnish culture has been hard to tackle because coherence within the male group is not against it. In a group, males cherish sexism of theirs, it makes them manly. It is their right, tradition, fun and nature. Female point of view is laughed at as it is weakness. Calling women and girls whores is normal. It comes effortlessly without shame for the male, shame is always on the female part. Woman is invalid and handicap who is not defended especially when alone. A woman invading spaces for men is a mistake of hers. This attitude is clearly taking place at workplaces where women go and do men’s jobs, they steal jobs from men. Naturalness is emphasized, natural power and physicality of men, the unnatural gay culture is openly hated. Feminine male is weak and not a true man. True man is nevertheless a myth and cover-up, fragility is too much to bear and be shown, but it is there, of course we are not machines, yet. To make it simple cover-up is a lie, a pretense to keep alive the myth. It represents the things that can’t be seen in daylight and admit to.

What do women contribute to changing this? It does not happen by taking sides of men as women can use sexism for their ends. To take on beauty ideals that please male gaze is part of this sexist culture, that is weakness when it is the only way to find confidence. Lack of support is telling misogyny is rampant and female body is factory goods. What women could be giving to each other than the hate? When culture is more into hating femininity finding your way gets lonely. How do we own femininity if it is for pleasing purposes? Banning openly sexual feminine might be working against women. How could female sex be celebrated in any other way than sexual and open? Hating and loathing the feminine women because they stick out and are unashamed. Damage is to celebrate and make more damage as damage is what is the threat here, to be damaged goods. For many being born female is the ultimate damage and disappointment as we have our individual preferences and rules for feminine. How is this hate possible today and continues to live? I have been wondering as male dominance is enforced and chances for women’s voices reduced which voices are to make a difference favourable to women and children.

When woman is not having sex, she is a nun or there is something wrong with her, she is repulsive, frigid, cold or pathetic. Sex defines her, how she rejects or welcomes and what there is to reject and welcome. Something negative is there and must be found. Woman who is not utilizing her asset her femininity in the normal discreet way is weird and can be openly shamed a whore. Woman still must want a man but not too much, you’ll be seen a nymphomaniac, again via illness. She is the weak one who wants to be penetrated and must like it and this is like a joke. This is what you want, isn’t it, is the question, when man sends a picture of his penis to a woman online. Obviously, many think they know what woman wants and that is the obvious flaw in their thinking. The total misunderstanding, underestimating and misjudging of the female sex is in reducing her quality only sexual. If she is not wanting this she is ignoring the best thing life has to offer her and denying male pleasure makes men angry. The fucking is very much that is male but it can be imposed on females as something women desperately want and can be left without and there, women are weak again hanging on to men for rescue. Her place is the place of being desired by man, wanted, look at, evaluated and rejected. Ignoring or opposing this mind fuck is nearly impossible, aggressiveness and sadism is thorough and justified. Her fuckableness being the currency she uses, she is evaluated by women and men equally and that evaluation she must also do herself on herself. She must know what is expected of her. Do the right thing but nothing is right.

To find perfection there must be something done wrong, as Žižek puts it: you might think to lose couple of Kilos you would be perfect, but what then what is the perfection. If woman does not look like every-woman, a role is invented for her by which she is ailed, it is almost impossible to accept her as she is. She must be moulded. Nevertheless, the wrong is in her with her it is not in the culture, how woman is treated and viewed, how she treats and views herself. She makes us look at her and it is her fault, she looks at her and what happens when she looks at herself? To think what is love and where sex fits in, the beginning or end, does love justify sex and why harassment is an operation which is also justified and questioning is seen hateful. Why make women feel threatened, just because they are women and not men? That is what is done to women, made them feel scared, timid and unmovable. Paradoxes and contradictions there get lost for many, as well as for me. Repetitious mind games that genders must play strike as really odd, cruel abuse of power and vulnerability.

2.How can a woman be powerful: Her figure, waves of her.

Faces are changing but something more important is not that much. Standards for beauty, what is success or good entertainment or what it is to be good, how far can we go in being spectators of public figures and how we perceive our position as spectators as it is justified as a right to have. A trend to keep up with, speed and a sparkling idea, embodiment of a kind of perfection which must be matched or if not it will be noticed and talked about, flaw is horror. Neuroticism is part of this system and it shows which rises questions. The same questions are asked over and over again which concern eating, dating, weight loss and marriage. Exceptional people whose blooming sexuality and eroticism are at the core of this event even though there might be art there these famous people do for work. It is their sexual preferences, sex appeal and lives which are seen as more important to headline. A tale of her that needs to be told is how she maintains that image of hers and what goes on behind. That is one kind of shuttle into vast space of a market where all the stars may shine for us and share their blessings like refreshments we cannot live without.

Legends to look up to, astronomical positions of stars making fashion, future of what moves us or does not. What the mass of people like to see and hear, will see, hear and like, remember if making memories and moments worthwhile is the business. Stars lead the way as entrepreneurs, talents found, visionaries, makers, wisdom there is popular culture banalities, truth tellers, maybe, storytellers, wise men and women who taste the sweetest fruits of mankind and capitalism and get our constant attention provided by media, kindly. Fame and fortune, full house and flush, flash of spotlight, hurry for a new trend to make a difference, business and action in the middle of it all, moving forward. In the middle of it all are Swarovski crystals on stockings, strings and on toned bodies moving as moments of pleasure happen for the audience, creating the moment of now, witnessing and being part of nowness, a kind of freedom experience where everything is possible, which reflects this day, fantasy and values of ours, rush of ours to get instant gratification, importance and joy. Fun of having a tiny grip of life’s nonsense, lightness and puffing breath of meaninglessness, heaviness in a way and away with it. Circus of big money performers pays off bringing moods and something to dream about. Celebrity culture is all about recycling clichés, idols, idiosyncrasies, stereotypes of gender roles and body language, dance moves, sticking to straight sex and relationships, secrets, weddings, surviving break-ups. Picturing a fantasy of a perfect life in music videos taking a stand, interviews and paparazzi shots and portraying happiness and what is success: it is to be seen and being paid for it. Things people wish to hear about and dream of on a very infantile instant gratification kind of way, a primal level of penetration of what?

Who is the most outrageous, who reveals most, in a way groundbreaking but not innovative, revealing the most, sexiest and fuckable babe who can sing, oh. That is something spectacular. Nothing too difficult, stay simple. Who is the most wanted piece of ass is easy to understand, it is the very basic urge. It is a modern world sickness and therapy in one package, without healing. At best art of entertainment offers contemporary society a possibility of studying mind itself if we were willing to take a better look at ourselves. Limits of what is tolerated, how women are treated, how they want to be treated and seen, pinpointing the achy spots there on display if you know how to look. Taboos and prohibitions there are concerning womanhood and sexuality and are inescapable, practically force-fed. Sexism, rape, violence, diminishing, teenage pregnancy, abortion, racism, inequality and in Beyoncé’s case modern-day feminism to tackle hard issues sure, and to make love for all. She loves her husband,(which is good to know, note since feminists are known of hating men). Strength of women is in their sexuality and how they are in control of their bodies and how body is presented is the message. Human rights of women, which are the same as everybody elses’, are important. Freedom of speech and freedom of expression are almost there behind the corner. How critical big money entertainment allows its stars to be depends on how successful they are. How critical big money artists actually dare to be – not very or not at all. To be critical towards the business world and society does not prevent from being successful, or does it? Feminism surely is the strong hate word, banned ideology. Controversy and heavy critique can make tsunami-like response in sales. Who would want to change a world that moves with such easy recipes. Place for criticism is easily found. It is there by feminists, anti-capitalists, socialists and anarchists and is targeted against the full-blown pornographic imagery of entertainment, which also represents all of the business world, all of economy. One can see erotic self-expression as freedom or exploitation, admiration for notorious crime-filled underworld, prostitution, drugs, guns and fast cars and hot babes in furs in tiny swimsuits sucking their fingers. Power of female entertainers is much boosted with explicit contents, leather, pvc-outfits, clear references to prostitution and other dangerous living. Not much is left for imagination. In a way music videos work as short movies and they should be viewed as such. The art of video is art of advertising. All of the movie is an ad. Direct tutorials of how to live, narratives for youth of today. We are what we consume. Maybe power of this kind which reaches tens and hundreds of millions of people can be questioned rightfully as it should. Are we worried who is under influence and how do those affected take the impact, message and cultural load given? It seems so very light. Or should it be called cultural task of figuring out moral codes and what to do.

Luring pictures of a way of life with riches and enjoyments make an odd parallel universe and it leaves the millions of individuals wondering how to get there and should we. Main subject to argue being the objectification of women and that telling that they are in charge, misogyny and discrimination of women is a hard one to solve. Conversations can and must be taken over, over and over again what is done to women and femininity if anything, what happens to it? What is control in this picture? What can and must be expressed in terms of sex and gender? What remains unsaid, what is too touchy a topic? Why there still is such naivety about expressing sexuality as music video prove, which stereotypes reveal and why am I bothered by this as change there is more happening in body shape than anything else? Naivety that brings out immature brutality is the issue. Why those who put sex in front rely on naive lust and fantasy and call it liberation? Woman crawling on a beach like a horny animal means she is free (Beyoncé on her video Drunk in love)? What is she portraying is a famed woman on her way to her husband saying she has been drinking and thinking. Some kind of everyday imagery which I can like or dislike? If anything, the ordinary is there.

To create monetary value of this magnitude we have to define perfection, frame it, follow the idea of simplicity stereotyping characters. Perfecting money-making machinery is to take and make explicit content for all viewers. What do we want and how do we want it is what we need to know how to get it? Define sexy, sexy defining, everything as wealth and possession is what we want. That is what we need to be, in charge and owning. We have to define the body and get it, measures to get it for ourselves have a cost.

Stardom is all about the journey and how it is made and told, a trick of posing, trick of luring and possessing. Beating and eating one’s opponents and to become imitated and imitate is to admire. Is there place for truth in this competition and know what is good? How about virtue? Not to worry, virtues are well represented in the tough field of music industry, women there are Madonnas and Holy Marys. The thing is how to define them, their ecstasy. That is the way to look good in the public eye, have respectability of not revealing it all. How to monetize everything and that is the biggest virtue of all, other is secondary, unless it serves becoming rich and famous. There is truth to human nature here which puts self-interest at first. It is truth of theirs who make the contents. Truth of one’s own is a kind of secret issue, which no other completely knows about but is guessing. It is everybody’s own truth which people live by? That is the ideal, to live a lie but be confessional. There is some truth to that people can identify as confessional TV is the reality. We get our morals and ideals as we are educated by this the society and this strange family we belong to. Virtues get redefined as much as do lives we want to live. Fairytales and dreams do come true reflecting reality which is harsh. This is all old news and repetitious patterns of what is human desire, folklore to continue, cruelty we possess and the infinite mess of human psyche of wanting to be adored, successful and listened to and is a never-changing tune. It is to avoid boredom by having lots and things to do. Celebrity and pop culture change all the time, but what is the change other than new faces, gimmicks and beats. People, who want to move away from silence and loneliness, away from being forgotten, seem compulsive escapists who are dictated by fear of FOMO.

Do celebrities now have other things to say than the stars before them in history? There definitely are more of them, of stars. Exposure is extreme as is the need to be there. That life is more than just work seems impossible because we are brands. It is an ideology moulding our existence effectively but to dare break that mould is a must. That we are allowed to enjoy ourselves in this way as we are is ludicrous, embrace ourselves and do whatever we want is of course a seductive motto to live by: we can do what we want and know what is enjoyment. Are celebrities looked up to because of their message and the fact that dreams do come true, because they bring real amusement, are truly approachable, intellectually interesting, calculating and aware as we should be, produced objects as we should be, themselves and natural, or is there just a palette of plenty which is overflowing of whatever might sell and whatever urge qualifies? A give and take, a shot in the dark as we are desperate. Fair bargain is not the deal and amusement for one’s soul can get boring, to have fun, to dance and sing along, enjoy for a while.

A successful pop diva is in control without anybody’s permission doing her thing. She likes what she does and is good at it, what is the good? Is she in search of something new, original expression, invention of hers? To invent again something that works so beautifully in repeat, to invent beauty and energy. Feminine seduction via curves, clothes, videos and flying hair, fierceness and walk infant of everybody. Is she looking for a perfect match which is her husband, ecstasy between her and the audience, expressing herself through erotic (exotic) dancing, tiny wardrobe and emotional lyrics. Is her desire to be penetrated in public by her husband? Is she being raped by looks revealing more than gossip pages do? She penetrated, the one who works a penis as she appears to be and is in charge. That is a domino act. She has multiple roles to choose from and she does work both ways, being pleased and being a pleaser. She is a receiver and provider of pleasure so honey and bee is accurate metaphor. A bitch and public whore speaking her mind, saint mother, a wife and a business woman who roles all professional pop stars must master and state on stage and in real life. It is mastery of womanhood and presentation. Mastering and toying with ideas and ideals. You cannot do music with your clothes on. All that she can be is what she is, what you can see. It is expected of her to have layers to peel, veils and canvases to fly with her hair with the help of a wind machine. Multifaceted public image to talk about make an interesting personality, who is she we wonder and want to know. Someone, who is not emptied at one stroke, with one look, pages of magazines. There is desire to fill up the world and air waves.

3.Marketing her forcefully, emancipation to have it all. Personal problematic of womanhood, race, size, having a voice, how body parts are us, attitudes towards feminine, talent and intellect. Diversity there, what kind of voices do we hear and what is silenced? Why do you dye your hair blond?

What is talent? What kind of talent has value, whose talent is noticed? I ask because talent for artist, to become an artist, talent is something person has to know having and it must be something which definitely evolves all the time. Knowing what to do with what one has no matter what anybody says and everybody will have an opinion, I guarantee you. Also, society places talents into categories important and less important meaning money-worthy and not, primary being the tech and mathematical skills, those are to make a career that produces trustworthy employees in the eye of society, respectable, money-making career-focused citizens that benefit the economy. Artist is on very shaky ground as it is the irrational, emotional, even sick and an untrustworthy character who is expected to fail, and money comes or usually doesn’t. What kind of package is needed to be in the talented category? Does an artist need to have a statement of her own to be sold or is it rather no statement at all, at least a political one? What kind of message is the sellable one? A PR strategy which leads to success is a curious one and it varies within arts. Provide stories and solutions, behaviour, coverage and narratives of lives lived preferably by divas, destinies and making the world a better place.

Times of moral crisis: Explicit contents, sexuality for sale and how it adds up with feminism and art. What does feminism represent for a pop star and for the music industry? How can feminism be implemented in any other way than refusing to work as a sex goddess or is the role of sex goddesses included in feminist frame as choice? It is good to question patriarchy from that widely seen and admired position, it is not useless. Question still is what changes in that process and using words that scare people such as feminism. When an idol who is also a sexy product and begins her feminist practice in her work it raises attention and questions, or has it been feminist all along without possibility to declare it?

Ms Winhoffer says Beyonce’s body yesterday represents a marked change from her more muscular shape of last year. ‘We can see a major change in her body from previous years. She represents female empowerment and embodies it on stage, her body is lean and elongated but most importantly, feminine. ‘She was able to keep her V shape while maintaining her rear, keeping it plump and lifted.’ She says this new silhouette is the holy grail for a female client.” Read more: http://www.dailymail.co.uk/femail/article-2546821/Leaner-leggier-curvy-Top celebrity-trainer-reveals-secret-Beyonces-showstopping-Grammys-body.html#ixzz36Vsxip00 Follow us: @MailOnline on Twitter | DailyMail

To begin a dive into the world of Beyoncé is to begin with what it is that she represents and what is the place she is at. Her skin is the first issue, her voluptuous body supports her music as she is very much visual as vocal. To analyze Beyoncé is to analyze the whole of pop celebrity culture from a female and a black singer point of view, from race, origin, scenic point of view, art and sex combined. She is part of something and has brought a lot of new with her such as her extravaganza and not giving a toss will the political effect, her sales. She brings in the political side without it being strange but organic although it is flammable, explosive and pushes to look at her making others to do the same as it now is safe to do so, at least safer than before. She is with the whole of black community, she is not alone in this. Safe is what pop stars are usually all about, a comforting voice and sight, message and vision to dance to. To engage in feminism which threatens all of the values entertainment stands on and men especially, causes all kinds of reactions as is expected. As pop wants only the adoring wave of consumer love feminism is not the place to cash in. Popular culture which today strongly parades out from the United States is political. Music business is still sensitive to women being political demanding their rights. It is the one industry that thrives despite financial lows but how much experimenting is allowed for artists must be asked. Glitter and gossip stick like glue and scandals sell and are for many the blissful ignorance people like to grant themselves taking peeks in to grand lives with voyeurs’ victory and thrill. To give a remark or thought on anybody is a right to have to feel better than, critique is different from ranting. Culture of ours, nature of ours is to be interested in other people’s affairs and have an opinion. Entertainment making people famous, celebrities and brands are money-making culture which many want to be part of. Fame is obsessive, addictive and tempting, it is a perfect stage to be outrageously  political and critical. Culture of prestige and opulence is so attached to our daily routines as spectators on the side of all that is everyday, our commercial capitalism being vividly flat, that it could be strange not to have the phenomenon of far away beautiful people and their luxury to watch. Stardom obsessed with the surface, the spectacular shining thing making money and preserving eternal youthfulness, it would be foolish not to use the opportunity and have an agenda of political.

The US and GB probably have the most followed musical scenes world-wide with massive PR and machinery that produces selection of stars made possible by endless media coverage, competitions, gossip and chit-chat and social structure that makes people pursue grand dreams which do not take note to class issues, to be grander than themselves. Interviews, documentaries, photographs, imitators, fans, fan art, gossip, stories, dreams, shows and how to become a star tutorials: how to be like a famous person with healthy appetite and an attitude. Stardom cult is defining the whole of America and Europe and has a significant meaning economically, psychologically and culturally. Religion with gods and goddesses is a significant phenomenon for the whole world in good and bad. The essence and idea are our need to be adored as spectacular and unique and the ability to fall in love with an image, persona, character, actress and to know that image, relate and feel free. To make the image your own, know it by heart, own it. Our need to worship images tells how much our thinking is guided by what we see. Today we are shown a lot of visuals and it is a fanfare. We are quite fragile in the sense what comes to being manipulated. We are put in a fragile situation, inescapable, unavoidable. Easy to manipulate is what we are desired to be (lack of confidence is an easy target) and wanted to stay that way. That is what Hollywood and music business is about, manipulation of souls and minds. Where does the industry want to lead us or push us? Is it the logic of business and politics today, take the public by leash as people need to be led? We are told to be nice and you’ll get candy.

Entertainment disguises itself as rescuer of hearts and souls with message girl-you-are-sexy when you do this and you can do whatever you want when you are like this girl in this picture. One has to want the right thing, be the right kind. There are particular right things that we pay attention to, sex, money and fame, popularity, positivity and love with tiny inch of philosophy of how to be a good person. We like to want what we see that glorious person has and be like her for a moment. To get her like me, to get to be like her. How much people control their desire to identify as a pop star and what does it tell of a mass of people who want to identify with a singer and image of her. Is it a secret desire, a fantasy, sexual or ideological, or is altogether naive to think people are that dissatisfied with themselves that they want to replace their identity with someone’s on a magazine and on a stage? Someone heroic, who teaches a mass of people to be heroic and stand up for themselves, be creative. Maybe, but when one takes a look at what kind of influence celebrities have on what people wear, eat, drink, how people like to live and do for living, how much gossip sells and is followed, the image of what is going on in people ‘s minds is crooked and infantile. Question is how creative can one be in frame of such order of strict perfection? What does it do and why does it do what it does. How has it become the way it is? What kind of women succeed in that particular business and what could be called success? Success cannot be minor. It has to be grand. Music industry is one of the most lucrative businesses if one manages to hit the jackpot as Beyoncé has done. Should we start with her passion for her art and what she has to say. She has a very similar kind of message as many other female superstars in music: female strength, expression of her sexuality and why is it important one may ask. To pose and act female strength in a manner it does not fall flat, but has a figure, a form in a thin world, not a pancake. Body that wobbles in right places as it is shaken in a dance. Furious, decisive, girly with attitude to illegal scale. Spread your legs, show your legs, shake that tush, reveal your skin. We imagine your bush. It is now internet’s basic method, a celebrity procedure, image galleries all over show this so what is new? A production line of lookability, likeability, profile managing, success managing, a celebrity survival game, which is also our survival game and we appropriate the methods of the most successful.

Who will make it to be seen. Essence of celebrity culture is to be seen and desire that, to stand as an ad post. To stand in front of all on a wall covered with company names, in between of photographers and a fence who snap pictures of these ladies and gents on red carpet. How and why someone is powerful, more powerful than most is a tricky issue but this is power. To come up with conclusion and decision on influence that a person has. How that influence is measured is an interesting case of visibility and earnings, which are public information largely on display stating the fame. Is it due to what that powerful person has to say, possibly some. What do celebrities who now get the most coverage in media have to say. What is their message? What is the message of celebrity culture as a whole? Its influence is massive. Financial winnings made within the culture of entertainment for the artists and their creators can be whopping. Industries flourishing out from movies, sports and music such as fashion, magazines and other merchandise do well with right face. What is the real power here is an interesting thing to go through. Could the answer be as simple as who does best financially and what kind of message does that person have. What kind of story and continuity person’s career has had and will have. Future prospects and who is listening. The list of the most powerful celebrities by Forbes from year 2014 introduces Beyoncé the most powerful celebrity. Grounds for her number one spot lie on her 95 concerts, the released new album called Beyoncé, her fragrances Heat, Pulse and Rise, clothing collection, which all contributions have been financially very successful. Estimated 115 million in earnings during one year is according to Forbes is an extremely powerful thing. Since 2014 her earnings have kept growing. She is made of gold, is golden and a high school dropout who has had since early age support for her talent and dream, so I don’t know what the self-made means at this point. No celebrity is self-made. https://www.forbes.com/profile/beyonce-knowles/
https://www.forbes.com/sites/zackomalleygreenburg/2017/06/12/why-diddy-is-no-1-on-the-2017-celebrity-100-list/

Forbes is a magazine focusing on finance which is very male centered field, focusing on businesslife providing entrepreneur insight such as quotes of the day. Its specialty are lists of successful people, information for the world’s business leaders how success is made and what it is. Figures are mentioned daily million and billions. Beyoncé defines herself as a businesswoman and through that image and role a strong independent woman whose strength is large part of her agenda. “It’s a good year to be famous. Over the past 12 months, the world’s 100 highest-paid celebrities pulled in $5.15 billion–more than the combined GDP of Belize, Liberia and Gambia–led by Diddy, who clocked a career-best $130 million. Beyoncé and J.K. Rowling round out the top three with $105 million and $95 million, respectively.” https://www.forbes.com/sites/zackomalleygreenburg/2017/06/12/full-list-the-worlds-highest-paid-celebrities-2017/

Gender, sexual orientation nor racial issues do not show to be such a large stepping stone. At least what comes to making entertainment for the masses. It has become an advantage to be part of a group that once or still is seen weak. There has been empowerment and strength. Idols do empower and encourage, so maybe they are worth all the money they make. That could be one point Forbes is making by its list and yet again only point is to be as rich as is possible. This is how one succeeds nowadays. How does glamour, luxury and beauty businesses benefit from all the bling accessory advertising and music videos represent is one thing. It is a lifestyle presenting moves and rhythm. It is clear since the beginning of her career independence and strength of the feminine have been core issues in her music but that is the case for many successful female artists to focus on showing their capability as women. What comes to celebrities Beyoncé is the one of the few who publicly state and promote feminism and calls herself a feminist. In her videos and music she is openly sexual, feminine and posing her assets to the world as any pop star. This way looking she is very similar to Rihanna, Madonna, Lady Gaga, Katy Perry and Nicki Minaj who all are artists and personalities creating in a business where women to have a voice of their own is new. Feminism in this landscape is a curse word banned and feared until now. Beyoncé has made it sink into the world of plastic and money in a new way. Even though it is clear feminism has never been absent as women have had to struggle their way up to the top. Women breath feminism whether they like it to admit it or not. We are bound to reasons behind feminism and what it has accomplished in over a hundred years and continues to accomplish.

The United States offers a peculiar scene to dream for many and reach out the impossible, but very few do make it big of course. Yearly listings of financially the most successful people in entertainment are part of making that dream a sensational happening and news worthy. To be part of something admirable and huge, that happiness, feel the hard work, luck, visibility and talent. How does power manifest itself by women, via women, via visibility and what is the stage women can be powerful on? What is female power and do women have it in the end? Do women make decisions and decide for their work when to catch the eye is one aim? Who is the weak in this image of making it? Who is stepped over in this business driven world as it is a struggle for survival? Women have battled with those who have power over them, who have justified their power with God’s word and justice from above. That woman is not capable of taking care of herself, making decisions not even over her own life is deeply build-in. The repetitious mantra of having control and power over one’s body, life, work and art is rightful, but it is still a mantra, if women do not know what it is to have control and know for yourself. The opposition is bigoted patriarchy and religious tradition, God’s word. How are we affected? Part of entertainer’s job is to entertain. The more it gets noticed the more political it is. The more people listen the more there is reason to put out a message to be heard. To share is political act, to act for all the oppressed couldn’t be more needed. The more people do not pay attention the more they have to be shaken and woken up. How does entertainment shake the world other than making sexual advancements, opening a blouse, taking it off and showing genitalia. Nothing out of the ordinary. We have seen it. The most ordinary landscape on the scene. Do they who create this visual spectacle for us speak for free sex, for prostitution and sex trade, sexual expression and what it is to be a woman? Is that freedom to be able to show skin, sexual freedom to be taken over and had?

Beyoncé showing her buttocks in her show becomes a hit in YouTube. It does not make the society more approving. Our obsession over sex could still not be more obvious. A matter talked over in talk shows and by journalists it is the very scandalous topic and interest for all. Scenery on many music videos of female pop singers is exactly from a red light-district, a stereotyped sex worker image who is a fantasy for an everyday woman and man, as dancers wear the same all showing outfits, posterior-revealing lingerie. It is the latest superstar fashion on stage, wearing very little. Position as standing back against the audience, bending one’s back and looking the crowd, gazing behind one’s shoulders and singing holding the microphone almost licking the microphone, it is naughty. This said sounds if I disapprove. I disapprove the cliché, the repetition. I dislike the ongoing similarity and unwillingness to move ahead, unwillingness to push any envelop despite saying so. That envelope has been opened and seen, stamped and sent. Lack of any kind of self-criticism nor effort to do differently. Is that power, to be a repetitious? Is that showing the world how to be wanted in a right way? To portray women singing about relationships, having sex, breaking up and being still strong independent women is almost all there is to this empowerment. Sexual expression, what is it exactly? And why is it empowerment and not sexism? Empowerment through sexism taken over is a strange thought, but there is no other way as sexism is power. Sexism which is a force used against women to have them, to possess them as silent bodies. Sexual expression is in a way an idea of getting by pleasing in the right way and doing wrong, being a bad girl. To express this is to state that one is a sexually free, an open-minded being with desires and willingness to use these desires for one’s benefit still willing to please the other, be at service of the audience.

It is a one thing that women are noticed exclusively because of their sex, having a closer look into their wardrobes looked at as deep as it goes. Watched over, guarded but not kept safe, gazed curiously, jokingly, teasingly. Entertainment is the ultimate pleaser of the senses and flattening of them. To please is to get the wanted thing and impact is to make one’s way. Pop singers and performers like to state that they are in control of what they do. What does it mean exactly to be in control of one’s work as a performer is to have an idea of why one does what one does and how to get attention. Is it possible to know the amount of control one has? Isn’t it an illusion of having power when it is actually other people who make you by choosing to look at you, think about you, idolize and evaluate what you do, liking or not liking it, judging, remembering or forgetting. So to talk about control is a modern capitalist dream and necessity to live by as one wishes but control is not having freedom. It is interesting to explore the idea of control which especially several celebrities comment and state having. Rules they think they make, that they see are set for them and they are changing those given rules of the business. Much of what we can take and understand must be lined inside ideals. Outside are left the things unwanted.

One in a billion. Is it the girls running? Girls running with all that money. It is Genitalia Marathon.

What do celebrities who now get the most coverage in media have to say? What is their message? Do you know and is it something worth while thinking about? What is the message of celebrity culture as a whole? Attitude and fierceness to be bold looking good? Is there a one message as it quickly gazed might seem? Influence is massive. Who runs the world? Girls who want their behinds bigger via plastic surgery? Financial winnings made within the culture of entertainment for the artists and their creators can be whopping. Their power is measured in magazines by calculation of how much. Industry flourishing out from movies, sports and music, fashion, magazines and other merchandise do well with right face, with right kind of exposure and bravery.

What is the real power here is an interesting thing to look through. Could the answer be as simple as who does best financially and what kind of message does that person have. What kind of story and continuity person’s career has had and will have. Future prospects and who is listening. The list of the most powerful celebrities by Forbes from this year 2014 introduces Beyoncé as the most powerful celebrity. Grounds for her number one spot lie on her 95 concerts, the released new album called Beyoncé, her fragrances Heat, Pulse and Rise, clothing collection, which all contributions have been financially very successful. Estimated 115 million in earnings during one year is according to Forbes an extremely powerful thing. Of course Forbes is a magazine focusing on finance, business life and entrepreneur insight. Also its specialty are lists of the successful people in different fields of expertise. Information for the world’s business leaders, for the world who to follow. Beyoncé defines herself as a business woman and through that image has a role of a strong independent woman who has had plenty of support to become one since childhood. Which is part of her feminist agenda, be in control and create.

Gender, sexual orientation nor racial issues do not show to be such a large stepping-stones within entertainment anymore. At least what comes to making entertainment for the masses. It has become an advantage to be able to address a group that once was seen as weak. There has been empowerment, they who need to be empowered. Idols do empower and encourage, so maybe they are worth all the money they make. That could be one point Forbes is making by its list. This is how one succeeds now. How does glamour luxury and beauty businesses benefit from all the bling accessory advertising music videos represent. It is a life style presenting with moves.

Go Beyond it. (no judgmental tone, do not judge, who is the judge) Part of those who entertain us.

Powerful over whom and for whom? How does power manifest itself by women, via women, via visibility and what is the stage women can be powerful on? What is female power and do women have it in the end? Do women make decisions and decide for their work? Who is the weak in this image of making it? Who is stepped over in this business driven world as it is struggle for survival? Women have battled with those who have power over them, who have justified their power with god’s word. That woman is not capable of taking care of herself, making decisions not even over her own life. The repetitious mantra of having control and power over one’s body, life, work and art is rightful, but it is still a mantra if women do not take the stand. World is changing fast, women gain their rights by putting up a fight. There is no other way. The opposition is bigoted patriarchy and religious tradition, God’s word. 
 
How are we affected? How are we made numb?
Part of entertainer’s job is to entertain. The more it gets noticed the more political it is. The more people listen the more there is reason to put out a message to be heard. To share is political act, to act for all the oppressed couldn’t be more needed. The more people do not pay attention the more they have to be shaken and woken up.
How does entertainment shake the world other than making sexual advancements, opening a blouse, taking it off and showing genitalia. Nothing out of the ordinary. We have seen it. The most ordinary landscape on the scene. Do they who create this visual spectacle for us speak for free sex, for prostitution and sex trade, sexual expression and what it is to be a woman? Is that freedom to be able to show skin, sexual freedom to be taken over and had? Beyoncé showing her buttocks in her show becomes a hit in YouTube. It does not make the society more approving towards sexual expression. Our obsession over sex could still not be more obvious. A matter talked over in talk shows and by journalists. It is a funny topic. Scenery is exactly from a red light district as her dancers wear the same behind showing accessories, posterior-revealing lingerie. It is the latest superstar fashion on stage. Or is it? Position as standing back against the audience, bending one’s back and looking the crowd, gazing behind one’s shoulders and singing holding the microphone. This saying by me sounds I disapprove. I disapprove the cliché, I dislike the ongoing similarity and unwillingness of pushing any envelope. That envelope has been opened and seen. Lack of any kind of self-criticism nor effort to do differently. Is that power, to be a wanted body? Is that showing the world how to be wanted. To portray women on platter singing about relationships, having sex, breaking up and being a strong independent woman.
Ms Winhoffer says Beyonce’s body yesterday represents a marked change from her more muscular shape of last year. ‘We can see a major change in her body from previous years. She represents female empowerment and embodies it on stage, her body is lean and elongated but most importantly, feminine.‘She was able to keep her V shape while maintaining her rear, keeping it plump and lifted.’She says this new silhouette is the holy grail for a female client.”

Read more: http://www.dailymail.co.uk/femail/article-2546821/Leaner-leggier-curvy-Top-celebrity-trainer-reveals-secret-Beyonces-showstopping-Grammys-body.html
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