In art it is something to pursue and master but to be beautiful is too much, so beauty can be too much and a flaw, to make beautiful objects to sell, things to seduce, have seductive visuals around is to make value (what is seductive? Is it about vanity?), to match people and their spaces, their ideals of what is good and what they are themselves. Art must equal learned beauty standards, standards of the aesthetic or it is ugly and rejected as unappealing. One is left to wonder aesthetics of ours, how it needs to be cultivated and the value of beauty in our culture, whether it exists at all (what kind of beauty) and especially beauty in females, for females or is it for males. What is seen in an instant is more important than what does the sight say in-depth. If art has any value, value is the aesthetics, in the matching not disagreeing, arguing and making one think something else than fitting in. To think why something strikes as beautiful and something as ugly and why we think art should follow basic visual tender spots to be liked. Same goes with people. We have strong views on what we like to see in women and in men on the outside.
This strangely stuck thought follows idea many have about what art should be and also how people are perceived, what beauty is in people and in art, meaning of beauty for us, cost of beauty and effort we see to be beautiful by standards we are set to follow. How beautiful all of this is should be argued by those who are lured by beauty. It is agreeable, standardised, manufactured and known instantly, admired, imitated and wondered, but still to beauty one can do whatever. It is fragile and a threat. It is something to exploit, banish and be destroyed out of a whim and just because it shuns and shadows beauty in you maybe. Beauty is under someone else’s power though it is a possession and to be fucked. It is not power but it is seen powerful. It appeals to our need to feel good, be liked and surrounded by attention beauty must give. Beauty has a way of making instant feeling of good.
Majakollektiivi Timanttimetsä 